The text you use will entirely depend on the type of content you’re looking at creating.Ī filmmaker, for instance, is most likely going to use text sparingly in Adobe Premiere Pro. Text can range from simple title screens or credits to complex motion graphics with slick animation and colorful fonts. It can be used in tutorials to emphasize a point to your viewers, used to grab audiences’ attention at the start of the video, and generally used to get as much information out on screen as possible. Text is a great tool to get information across to your audience. Adobe Premiere Pro CC has been a go-to video editing software for countless filmmakers and content creators.Īvailable for both Mac and Windows devices, Premiere Pro offers a lot when it comes to creating beautiful text and subtitles. Luckily, there is a slew of video editing programs out there that offer amazing text tools. This is a somewhat shocking number, leading to an increased demand for subtitles and motion graphics. YouTube videos, TikTok content, and Instagram reels are often watched with little to no sound. 85% of Facebook users watch videos on mute, and 69% of people view videos in public places with no sound. As small of a detail as it may seemingly be, text is one of the most important tools in a video editors toolbelt, especially for those posting to social media platforms. This means editors don’t need to use look-up tables (LUTs) or manually balance footage to get great looking images.The advent of social media has now made video creation more important than ever before. Transcripts can be searched in the transcript window to identify exact words and phrases.Īutomatic Tone Mapping and log color detection lets editors mixes and match HDR footage from different sources into the same SDR project and get great looking, consistent color. Powered by Adobe Sensei, text-based editing automatically analyzes and transcribes clips so editors, producers, and assistants can simply copy and paste sentences into any order they want and instantly see them appear on the timeline. Premiere Pro is the only professional editing software to incorporate text-based editing, which the company says is revolutionizing the way creators approach their craft by making video editing as simple as copying and pasting text. The text-based editing represents a groundbreaking shift in post-production workflows. Leveraging Adobe Sensei, Adobe’s machine learning and AI framework, Premiere Pro and After Effects now streamline video workflows and offer AI-powered editing that saves production teams precious hours and significantly reduce costs. A screenshot of Adobe’s text-based editing. “We are excited to help them meet these challenges with the latest cutting-edge Premiere Pro and After Effects innovations, empowering creative professionals to focus on the craft of creating, while cutting out time-consuming tasks that prolong content ideation, creation and delivery.”Īs the demand for content continues to accelerate – doubling over the last two years and expected to grow by five times over the next two years – video creators need tools to deliver high-quality content faster than ever before. “Today’s creatives are racing to meet demand for standout video content across platforms and surfaces that is growing exponentially,” said Ashley Still, senior vice president of the Creative Product Group and Digital Media Growth at Adobe, in a statement.
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